Sales and Marketing - The Difference
Marketing is everything that you do to reach and motivate prospects. Sales is a process you do to get a signed agreement or contract - to close the sale.
Both are necessities to the success of a business. You cannot do without either process. If you work to strategically combine both efforts you will experience a successful amount of business growth. Marketing should consist of strategies that you can measure as well as repeat. Accurately measuring the effectiveness of marketing activities will allow you to focus your marketing budget where you will get the best value for your marketing dollar.
InSite360 gives you the platform to record, track, and measure all aspects of your marketng efforts, funneling this information directly to sales activities and opportunity tracking and ultimately through to the end of each project.
Restoration Sales and Marketing is complex and its' effectiveness is difficult to measure because success is often indirect or obtuse. Unless you can track your effort from beginning to end as well as backtrack from end to the beginning, you will never be able to get a accurate picture of where your marketing dollars are best spent. InSite360 gives you that ability.